If we want to stand out in a crowded market, we can’t leave the first impression to chance. Long before a new patient experiences our clinical skills, they experience our team’s voice.

In this mini training, we’re focusing on one simple moment that can change the entire tone of a new patient call:

If you’ve been thinking, “Our marketing isn’t paying off,” you’re not imagining it. Many dentists tell us the same thing: the phone rings, visibility improves… yet the return on investment still feels disappointing.

Here’s what we see again and again:

Marketing can get you noticed. Conversion is w...