Our clients often experience:

• 25–50% growth in collections
• Increased case agreement and patient trust
• Higher phone conversion rates
• Greater team alignment and morale
• Reduced stress for the doctor and team
• More time off—without losing revenue

But most importantly, they say things like:
“I feel in control again.”
“My team finally gets it.”
“I’m enjoying dentistry again.”

We work with entrepreneurial dentists—both solo and multi-doctor practices—who are serious about growth, but not at the expense of their health, time, or values. Most of our clients have the goal of producing $1M or more annually and many are well over this first milestone. We can help practices with reaching goals anywhere from $1M to $10M annually. They are ready to scale with smarter systems, stronger teams, and clearer leadership. If you’re ready to step out of the chaos and into clarity, we’re your partner.

Many consultants focus on the numbers. We focus on the people behind them.

With over 35 years in the dental industry—first as a hygienist, then a practice growth coach—Susan Leckowicz brings a unique blend of clinical insight, financial savvy, and people-centered leadership training. We coach the entire team, not just the doctor, using proven systems like the ACE Framework (Align, Clarity, Engage) and the Case Agreement System. We don’t just install systems—we install ownership.

Case Agreement reframes the entire treatment conversation. We move from pushing patients to “accept” care to helping them truly agree—with clarity, trust, and commitment. Agreement means they understand the why, the how, and the value of their care. They move forward because it makes sense, not because they feel pressured. That one shift can transform your treatment planning and your collections.

Yes - Crush the Call Bootcamp is our phone conversion coaching program that consistently takes practices from 30–40% new patient call conversions up to 60–70%. Most practices lose thousands every month simply by mishandling first impressions on the phone. We train your team on a proven 4-step call structure that connects, positions your practice, and gets patients booked on the spot.

We are trained experts through the Forté Communication Institute, and we use the Forté Communication Survey as a foundational tool to help teams work better together.

This scientifically validated assessment reveals how each team member naturally communicates, how they’re adapting under stress, and how they’re currently being perceived. With this insight, we help teams:

• Understand each other’s communication preferences

• Improve collaboration and reduce conflict

• Strengthen leadership and team engagement

• Build better connections with patients

The Forté system gives us real-time data to coach more effectively and create lasting behavioral change. When a team can clearly see how to speak each other’s language—and how to adjust in real time—they work smarter, support each other better, and deliver a more consistent patient experience.

Communication isn’t just about talking. It’s about connection.

Yes. We've helped many practices drop low-reimbursing PPOs or eliminate them entirely—without losing their patient base. The key is strategy. We analyze your patient mix, financial data, and team readiness, then guide you through a step-by-step transition that protects profitability and elevates the patient experience.

A successful PPO exit isn’t just about numbers—it’s about brand differentiation, communication, and belief in the value of your care. We help you lead that confidently.

Absolutely. One of the most common problems we solve is team apathy. We help you build a culture where the team shows up, steps up, and owns their role in your practice’s success. That includes:

• Setting clear expectations and daily production goals
• Implementing bonus systems that actually motivate
• Teaching you how to lead without micromanaging
• Coaching your team directly—so the burden isn’t all on you

Our proven process is simply stated with the ACE acronym which stands for Align, Clarity, Engage.

• Align: We align the doctor, team, and patients around shared values, goals, and expectations.
• Clarity: We remove confusion about roles, responsibilities, and financial conversations.
• Engage: We empower the team to take ownership, connect with patients, and drive results.

When everyone is aligned, clear, and engaged, the entire practice becomes more productive, profitable, and enjoyable to lead.

That’s more common than you might think. Many of our clients came to us after working with someone who offered vague advice, a templated program, or minimal follow-through. 

At Dental Coaches, we don’t believe in “plug and play.” 

Every plan is customized, coaching is personal, and accountability is built in. We stay with you through the implementation—because real change requires real partnership. If you’ve been burned before, you’ll find this experience refreshingly different and effective.

We know your time is limited—which is why we focus on high-impact strategies that create results without adding hours to your week. 

Most coaching clients spend 2 hours a month in active sessions or team training. The rest is about integrating what we build together into your existing systems. 

And here’s the truth: what’s draining your time now (repeating yourself, fixing mistakes, micromanaging) gets eliminated when your team is aligned, clear, and accountable. 

You’ll get time back.

That’s a valid concern—and a key reason practices seek us out. 

We specialize in helping teams understand the why behind the coaching and empowering them to become part of the solution. We don’t drop in with criticism. We listen, involve the team early, and build momentum through small wins. 

Once they see how much smoother things can run, resistance fades. And we support you as the leader through those early shifts so the team learns to follow with trust—not pushback.

Coaching with us is an investment—and one that consistently delivers returns through increased collections, reduced team turnover, and stronger systems. Pricing depends on the depth of engagement, the number of team members involved, and your specific goals. 

We’ll walk through options transparently after our discovery call so you can decide with clarity. If you're looking for the cheapest solution, we’re likely not it. 

If you’re ready for sustainable growth and support that actually sticks, you’ll find our value hard to match.

Most of our coaching is delivered virtually—with live Zoom sessions, interactive trainings, and recorded tools for your team. This gives you more flexibility and keeps costs down without compromising results. 

For clients who prefer or require in-person support, we do offer on-site strategy days and team intensives. These can be built into your coaching plan based on your needs, schedule, and goals.

Absolutely. Some of our best clients came to us when things were “fine”—but they knew they were capable of more. 

• They were busy, but not truly profitable. 
• The team was functioning, but not fired up. 
• They were doing dentistry, but not loving it. 

If you’re successful by most standards but feel bored, burned out, or blocked, it’s time to evolve. We’ll help you reignite your passion, sharpen your systems, and lead at the next level.

Yes. While dentistry is our primary focus, we have worked with a client in the chiropractic industry and can support clients in veterinary, plastic surgery, dermatology and other healthcare-based businesses.

Many of the challenges we help solve—team communication, leadership clarity, accountability, patient/client conversations, and sustainable growth—are shared across healthcare practices. Our coaching focuses on people, systems, and communication, which translates well beyond dentistry.

If you operate a healthcare business and lead a team, our frameworks and coaching approach can help create clarity, reduce stress, and support healthier growth. During a discovery call, we’ll determine together whether our experience and approach are the right fit for your business.