The words your team uses in treatment conversations shape how patients think, feel, and respond.
One of the most important shifts we teach at Dental Coaches is moving from the idea of a patient accepting treatment to a patient agreeing to treatment.
That difference may sound small at first, but it...
When a potential new patient calls your office, they are rarely calling only one place.
They are looking online. They are reading reviews. They are comparing experiences. They are trying to decide which office feels like the best fit for their family, their values, and their care.
So when the phon...
A question we hear often:
“How can I know that coaching will be worth it?”
It’s an honest question. If you’re going to invest time, money, and energy into coaching, you want to know it can create meaningful change in your practice.
In this video, Susan Leckowicz shares how we help doctors answer ...
When a potential new patient calls your practice, you have a small window to create trust, connection, and clarity.
And here’s the reality: many people call multiple dental offices before they decide where to schedule. That means your phones are not only an operational tool — they’re a marketing an...
How to create team engagement from the beginning
One of the most common questions dentists ask when they consider coaching is, “Will my team buy into this?”
It’s a fair question.
When you are already carrying the weight of leadership, production, staffing, and patient care, the last thing you wan...
Every phone call is a trust moment.
Whether the caller is brand new to your practice or someone you’ve cared for for years, the experience they have on the phone shapes how confident they feel about scheduling, returning, and moving forward with care. In this mini training, Susan Leckowicz (CEO of ...
If we want to stand out in a crowded market, we can’t leave the first impression to chance. Long before a new patient experiences our clinical skills, they experience our team’s voice.
In this mini training, we’re focusing on one simple moment that can change the entire tone of a new patient call:
...
If you’ve been thinking, “Our marketing isn’t paying off,” you’re not imagining it. Many dentists tell us the same thing: the phone rings, visibility improves… yet the return on investment still feels disappointing.
Here’s what we see again and again:
Marketing can get you noticed. Conversion is w...
If you feel like your day gets “Swiss-cheesed” by last-minute cancellations and no-shows, you’re not alone. The good news: this is one of the most coachable, fixable systems in a dental practice—when your team has clear expectations and the right language.
In this mini training, we share a simple q...
Care Credit isn’t your only option.
Many traditional third-party lenders come with strict approval requirements, leaving patients without a path forward. It's time to widen the lens and look at what fits your community best:
- Credit unions offering medical-specific loans
- Community banks are will...
How comfortable are you with talking to patients about money? How comfortable is your team with talking about money with patients? Who leans in first to determine the patient’s expectations? If the owner is uncomfortable talking about financing options, how can the team be comfortable?
Financing s...
According to the ADA, nearly 40% of adults delay dental treatment due to cost concerns—even when they know the care is necessary. Most aren't saying "no"—they're saying "not yet."
Patients need realistic, flexible payment paths. That means monthly payment options they can say yes to—and a team that...
